What is the difference between eGuide Sponsorships Takeover and Co-created eGuide Sponsorships packages?

DAN collaborates with SaaS Tools for Co-created Custom eGuides that combines DAN’s know-how & audience with marketing goals of vendors. Since this is a custom option, further details and scope can be defined separately.

On the other hand, we offer main and category sponsorships in the eGuide Sponsorship Takeover Package prepared by DAN together with our member agencies.We prepare eGuides from the agency perspective by conducting Q&As with our member agencies 2-3 times every year.

In the Co-created eGuide sponsorship package, Saas Tools are the main sponsor in the eGuide and owner of the topic.

​The biggest difference between these two sponsorship types is that we are working together with the SaaS ​Tools on the topic ​in the Co-created ​Sponsorships ​package, whereas the concept and subject are determined by ​DAN in the eGuide Sponsorships Takeover Package.

For further details or queries, please contact us.